for popular search terms. The most commonly known example was
that, for some time, a search for “miserable failure” returned a link to
the White House.
Google of Eden—The myth that Google’s search results are a pure re-
flection of reality. This idealized world never existed; Google’s search
results have always been a combination of imperfect human deci-
sions in designing the Google algorithm and imperfect websites cre-
ated by biased (or even vindictive) people.
Google Gone Wild—The self-reinforcing cycle of false negative in-
formation in Google. Many false and scandalous pages attract a large
amount of attention, which confuses the Google algorithm into
thinking that these pages are important, which draws more attention
to them, repeating the cycle endlessly.
Google insurance—It’s not “real” insurance but instead refers to the
power of positive online content to prevent false negative infor -
mation from ruining your reputation. If you create a positive pres-
ence today, that presence will serve as Google insurance against future
Googlestuffing—The act of spreading false and negative content in an
attempt to fill (“stuff ”) the first ten links in a search engine search.
Google trail—Evidence that a person or business has been around for
a while, usually in the form of a long history of results in a search en-
Google truth—Not the actual truth. Instead, the Google truth is the
stylized caricature version of reality that appears in a Google search
for your name or the name of your business. The Google Truth may
appear superficially accurate, but it is often incomplete and some-
times flat wrong.
Google wall—The use of truthful positive content to make false
negative content appear more obscure. Building Google walls by