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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by David Thompson, Michael Fertik

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Wikipedia echo effectThe self-perpetuating loop that occurs when
print journalists do their research on Wikipedia, which then cites
the same print journalists as evidence that the article has been right
all along.
Zombie site—A site that is no longer being maintained and for which
no owner can be located.
Glossary254

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