Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

attacks on reputation (continued)

spreading of, 133–142

and user-created content, 46–49

and vigilante justice, 107–111

audience

knowing your, 165–173

reaching, by malicious content,

156–161

audit, online reputation, see online repu-

tation audit(s)

automation, of Web searches, 83–86, 88

“badger game,” 117

Baumer, David, on legal measures against

Internet abuses, 41

bias

and false information, 87

and Google Truth, 89

and removing Wikipedia smears, 227,

229

Bible, 101

Bing, 178, 212

blackmail, see extortion

BlogAds, 142

blog bonus, 87

Blogger.com, 195

blogs (bloggers)

for claiming/protecting identity, 194,

195

for creating positive/neutral content,

202

for hosting attacks, 133

identifying/neutralizing attacks from,

222, 224

measuring audience reached by, 160

and online reputation audit, 185

spreading of false content by, 87

BlogSpot.com, 224

boastfulness, 202

breach of privacy, 129–130

breaking news, 53

Buckner, Bill, 18

Bugduv, Masal, 24

bulletin boards, 46

bullying, 105–107

Bunton, Emma, on taking control, 163

Bush, George W., 137

business(es)

attacks on reputation of, 114–115

collective action to fix attacks on, 242

and complaint sites, 239–240

and criticism, 236–237, 239

data security for, 244–247

and extortion, 117

and hoaxes, 240–242

identifying online reputation goals for,

235

protecting reputation of, 234–247

value of reputation of, 17

cached copies, 55

caching, 55

Calhoun, John, 127

CAPTCHA, 96

casinos, online, 40

CDA, see Communications Decency Act

cell phone photos, 57, 108–109

Charles the Bald, 115

China, 139–140

Citysearch, 236

claiming your online identity, 189–196,

221

Clark, Frank A., on gossip, 118

Clinton, Bill, on fighting, 223

Coca-Cola, 240

cognitive bias, 87

collective action, 242

college admissions, 166

combat, 77–78

common names, 205

Communications Decency Act (CDA), 6

and extortion by business review sites,

239

immunity for user-created content un-

der, 73

and libel, 74

and user-created content, 182

and website immunity, 231–232

complaint sites, 183, 239–242

conformity, 19

Index256