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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by David Thompson, Michael Fertik

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attacks on reputation (continued)
spreading of, 133–142
and user-created content, 46–49
and vigilante justice, 107–111
audience
knowing your, 165–173
reaching, by malicious content,
156–161
audit, online reputation, see online repu-
tation audit(s)
automation, of Web searches, 83–86, 88
badger game, 117
Baumer, David, on legal measures against
Internet abuses, 41
bias
and false information, 87
and Google Truth, 89
and removing Wikipedia smears, 227,
229
Bible, 101
Bing, 178, 212
blackmail, see extortion
BlogAds, 142
blog bonus, 87
Blogger.com, 195
blogs (bloggers)
for claiming/protecting identity, 194,
195
for creating positive/neutral content,
202
for hosting attacks, 133
identifying/neutralizing attacks from,
222, 224
measuring audience reached by, 160
and online reputation audit, 185
spreading of false content by, 87
BlogSpot.com, 224
boastfulness, 202
breach of privacy, 129–130
breaking news, 53
Buckner, Bill, 18
Bugduv, Masal, 24
bulletin boards, 46
bullying, 105–107
Bunton, Emma, on taking control, 163
Bush, George W., 137
business(es)
attacks on reputation of, 114–115
collective action to fix attacks on, 242
and complaint sites, 239–240
and criticism, 236–237, 239
data security for, 244–247
and extortion, 117
and hoaxes, 240–242
identifying online reputation goals for,
235
protecting reputation of, 234–247
value of reputation of, 17
cached copies, 55
caching, 55
Calhoun, John, 127
CAPTCHA, 96
casinos, online, 40
CDA, see Communications Decency Act
cell phone photos, 57, 108–109
Charles the Bald, 115
China, 139–140
Citysearch, 236
claiming your online identity, 189–196,
221
Clark, Frank A., on gossip, 118
Clinton, Bill, on fighting, 223
Coca-Cola, 240
cognitive bias, 87
collective action, 242
college admissions, 166
combat, 77–78
common names, 205
Communications Decency Act (CDA), 6
and extortion by business review sites,
239
immunity for user-created content un-
der, 73
and libel, 74
and user-created content, 182
and website immunity, 231–232
complaint sites, 183, 239–242
conformity, 19
Index256

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