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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by David Thompson, Michael Fertik

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con men, 36–37
contacting administrators
to correct accidental content,
219–221
to correct false information, 224
to remove professional smears,
243–244
to remove Wikipedia smears,
226–228
content
of attacks on reputation, 124–133
creating your own, 200–203
and equality, 47–49
identifying, 224
reputation-enhancing vs. destroying
power of, 21
and simple lies, 124–126
viral, 140–141
in Web 2.0 world, 46–47
context, half-truths and, 126
contextual search advertising, 141–142
contributions, political, 50
control, taking, 163–165
controversy, 88, 90
“copypasta,” 54
copyright violations, 6, 73–74
Coral Content Distribution Network, 55
coupons, 235
Craigslist, 40
crawler, 54
criticism, dealing with, 236–237, 239
crowd, following the, 19
cryptoviral extortion, 115–116
The Cult of the Amateur (Andrew
Keen), 49
culture
of anonymity, 74–75
conflict between online/offline, 37–42
of early Internet users, 35–37
customers, criticism from, 237, 239
customer service, 221
cyberattacks, 113
cyberbullying, 105–107
cycles, self-reinforcing, see self-reinforcing
cycles
damage
assessing, 210–213
correcting, see restoring your reputation
measuring, 150–161
Dante Alighieri, on envy, 103
data security, 244–247
debunking, 217
DEC (Digital Equipment Corporation),
93
Delete: The Virtue of Forgetting in the
Digital Age (Viktor Mayer-Schon-
berger), 51
Digital Equipment Corporation (DEC),
93
digital fingerprints, 222
Digital Millennium Copyright Act
(DMCA), 6, 73–74
digital photography, 127, see also manipu-
lated photos; photographs
digital wiping, 246
directories (on the Web), 92
discount codes, 235
discussion forums, 46–47, 134, 160
Divine Comedy (Dante), 103
DMCA, see Digital Millennium
Copyright Act
domain names, 195–196
DontDateHimGirl.com, 124–125, 167,
183
doppelnamer, 161
dot.com bust, 34
Dozier, John, 230–231
Drudge, Matt, 146
election of 1860, 51
election of 2002, 146
election of 2008, 112, 141, 143, 146
electric shock experiment (Milgram),
76–77
Electronic Frontier Foundation, 71
e-lynching, 138–140
e-mail, 36, 247
embarrassment, 153–154
e-mobbing, 138–140
emotional distance, 77–78
Index 25 7

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