Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

con men, 36–37

contacting administrators

to correct accidental content,

219–221

to correct false information, 224

to remove professional smears,

243–244

to remove Wikipedia smears,

226–228

content

of attacks on reputation, 124–133

creating your own, 200–203

and equality, 47–49

identifying, 224

reputation-enhancing vs. destroying

power of, 21

and simple lies, 124–126

viral, 140–141

in Web 2.0 world, 46–47

context, half-truths and, 126

contextual search advertising, 141–142

contributions, political, 50

control, taking, 163–165

controversy, 88, 90

“copypasta,” 54

copyright violations, 6, 73–74

Coral Content Distribution Network, 55

coupons, 235

Craigslist, 40

crawler, 54

criticism, dealing with, 236–237, 239

crowd, following the, 19

cryptoviral extortion, 115–116

The Cult of the Amateur (Andrew

Keen), 49

culture

of anonymity, 74–75

conflict between online/offline, 37–42

of early Internet users, 35–37

customers, criticism from, 237, 239

customer service, 221

cyberattacks, 113

cyberbullying, 105–107

cycles, self-reinforcing, see self-reinforcing

cycles

damage

assessing, 210–213

correcting, see restoring your reputation

measuring, 150–161

Dante Alighieri, on envy, 103

data security, 244–247

debunking, 217

DEC (Digital Equipment Corporation),

93

Delete: The Virtue of Forgetting in the

Digital Age (Viktor Mayer-Schon-

berger), 51

Digital Equipment Corporation (DEC),

93

digital fingerprints, 222

Digital Millennium Copyright Act

(DMCA), 6, 73–74

digital photography, 127, see also manipu-

lated photos; photographs

digital wiping, 246

directories (on the Web), 92

discount codes, 235

discussion forums, 46–47, 134, 160

Divine Comedy (Dante), 103

DMCA, see Digital Millennium

Copyright Act

domain names, 195–196

DontDateHimGirl.com, 124–125, 167,

183

doppelnamer, 161

dot.com bust, 34

Dozier, John, 230–231

Drudge, Matt, 146

election of 1860, 51

election of 2002, 146

election of 2008, 112, 141, 143, 146

electric shock experiment (Milgram),

76–77

Electronic Frontier Foundation, 71

e-lynching, 138–140

e-mail, 36, 247

embarrassment, 153–154

e-mobbing, 138–140

emotional distance, 77–78

Index 25 7