Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

social networking sites

and gossip, 119

for hosting attacks, 134

measuring audience reached by, 160

and online reputation audit, 183–185

for spreading attacks, 134–136

see also specific sites, e.g.: Facebook

social norms

and anonymity, 63–65, 76

in pre-Internet era, 61

vigilante enforcement of, 107–111

“social proof ” heuristic, 19, 20

social reputation, 152–153

Social Science Research Network

(SSRN), 203

social Web, 9

sociopathy, 120

Solove, Daniel, on digital revolution, 45

South Ossetia, 113

Soviet Union, 128

spam, 36

“spider,” 84, 93

Spock.com, 11–12, 179

SSRN (Social Science Research

Network), 203

stalking, 79, 116–117

Starbucks, 240

stock prices, 11, 13

strategy, choosing, 223–224

Streisand Effect, 56, 230

students, 107

subpoenas, 73

Sullenberger, Chesley Burnett “Sully,” 18

Sun Tzu, on occupying the battlefield,

196

SWATing, 132–133

tagging (photo tags), 57, 96–97

taking control, 163–165

technology

of Internet, 65–66

as solution to Internet abuses, 41

Technorati.com, 185

teenagers, 106–107

Texas Hold ‘Em poker, 36

Thorndike, Edward, 19–20

thumb drives, 245

Tiananmen Square protests, 127

The Times (London), 23–24

TinEye.com, 242

TOR (The Onion Router), 71–72

total online profile, 27–28

trojans, 247

trolling, 145–146

“trolls,” 237

trust, misplaced, 21–24

“truth,” Google results as, see“Google

Truth”

Tw i t te r

claiming/protecting online identity on,

194

for creating positive/neutral content,

202

and online reputation audit, 184–185

and Russia, 113

Tyler, Steve, 143

typos, 175–176

uncommon names, protecting online

identity of, 205

United Airlines, 12–13

universality, instant, 52–53

urban legends, 240

U.S. Air Force, 237, 238

U.S. Congress, 40, 232

Usenet, 32, 39, 71

user-created content

and claiming/protecting online iden-

tity, 192–195

and online reputation audit, 182–183

and potential for damage, 46–49

see also specific headings, e.g.: blogging

user identification, 65

usernames, 192–195

vandalism, 227, 228

vectors, of Internet attacks, 124

Viacom, 74

videos, manipulated, 129

Vietnam War, 128

Index 26 3