Module 42: Economics, Strategy, and Globalization

Overview

This module covers three interrelated topics: economics, business strategy, and globalization. The module begins with a discussion of microeconomic and macroeconomic concepts. These concepts are important in determining effective strategies for a business. It is important to understand the effects of the macroeconomic factors on the business, including actions by governments that impact global markets. Business managers must also understand the nature of the markets that the company purchases and sells in. These factors provide inputs into strategy formulation for the firm. Because business is truly global, managers must understand the global economy and how global factors provide opportunities and risks for their companies. Before ...

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