Wiley GAAP 2008

Definitions of Terms

Barter	The exchange of unsold advertising time for products or services.
Broadcaster	An enterprise or an affiliated group of enterprises that transmits radio or television program material.
Daypart	An aggregation of programs broadcast during a particular time of day (e.g., daytime, evening, late night) or programs of a similar type (e.g., sports, news, children's shows).
License agreement for program material	A typical license agreement for program material (e.g., features, specials, series, or cartoons) covers several programs (a package) and grants a television station, group of stations, network, pay television, or cable television system (licensee) the right to broadcast either a specified number or an unlimited number of showings over a maximum period of time (license period) for a specified fee.
Network affiliation agreement	A broadcaster may be affiliated with a network under a network affiliation agreement. Under the agreement the station receives compensation for the network programming that it carries based on a formula designed to compensate the station for advertising sold on a network basis and included in the network programming.