Chapter 3. Sustainable Differentiation
But the strong and healthy yeoman and husbands of the land, the self-sustaining class of inventive and industrious men, fear no competition or superiority. Come what will, their faculty cannot be spared. | ||
| --Ralph Waldo Emerson, U.S. essayist, poet, philosopher. | ||
Definition
We have examined uniqueness and its importance. Now for a more difficult part—keeping it. Can you sustain your uniqueness even under withering competition from inferior products? If you lose your uniqueness, can you regain it?
Relevance—Why Add This Element?
Uniqueness is a critical element of success. However, it can be fleeting in the face of a vigorous, competitive counteroffensive. If you cannot sustain the uniqueness, then you are certain ...
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