Chapter 4. Demonstrable Now
Is the concept demonstrable now or does it need a feasibility stage? | ||
| --Call For Proposals, by the North West Science Review,Government Office of the North West Manchester,United Kingdom, 2000. | ||
Definition
Quite simply, can the customer touch it, feel it, taste it, see it, sense it, or use it now? Even if the product or service is offered by a competitor, can anything like it be demonstrated now anywhere in the world?
Relevance—Why Add This Element?
This element monitors the end user’s ability to understand the features, benefits, and value of the product or service you are planning to offer. It is a tricky element. The more demonstrable the product, the less likely that it has a sustainable uniqueness. By adding up substitutes ...
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