Chapter 5. Good Competition


A man comes to measure his greatness by the regrets, envies and hatreds of his competitors.

 --Ralph Waldo Emerson


In an entrepreneurial game, the last thing we want to see in our space is a competitor. They leach off market share, they disrupt any marketing momentum, they have expertise, they own brand awareness, they have representation in the legal community, and so on. What possible good could come from a competitor of any shape or size? For one thing they could be doing an appalling job, one that could not possibly withstand the onslaught of a determined market intruder. They might be huge, and they might be a 130-nation international cartel. Their prices could be 10 times higher than domestic rates using ...

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