Chapter 11. Ambush Exposure
War is not a life: it is a situation, One which may neither be ignored nor accepted, A problem to be met with ambush and stratagem, Enveloped or scattered. | ||
| --T.S. (Thomas Stearns) Eliot, U.S.-born—British poet, critic. | ||
Definition
Ambush Exposure is the possibility that some invisible “competitor” with extraordinary means and resources could find your product or service so compelling or threatening that they plunge into your market and help themselves to your customers. Likely ambushers are often somewhere in your value chain, such as resource vendors or distributors who are expanding horizontally into your space. Ambush is a particularly effective tactic in matters involving government purchasing because the people ...
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