Chapter 23. Delivery Advantages
When it absolutely, positively has to be there overnight. | ||
| --Advertising theme used early in the marketing of Federal Express overnight delivery services. | ||
Definition
Delivery advantages include special relationships with distribution networks, low-marginal-cost delivery such as the airwaves, and other advantages not enjoyed by others in your industry. Do you have any special privileges in the distribution of your product or service that are unique to you? These can be based upon personal relationships, contractual opportunities with old friends or acquaintances, synergistic features that promote efficient piggybacking such as when the pen you manufacture could be used to fill in a golf scorecard at the U S Open PGA ...
Get Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
