Chapter 38. Taboo
A sacred prohibition put upon certain people, things, or acts which makes them untouchable or unmentionable. Also any social prohibition or restriction that results from convention or tradition. | ||
| --Webster’s New Universal Unabridged Dictionary at page 1855. | ||
Definition
Taboos are products that violate some societal or cultural norm and that will trigger a sharp, antagonistic reaction by your market against you or your products.
Relevance—Why Add This Element?
How receptive is the consuming public to your product? Score low and watch your ability to win customers dwindle. Watch too for activist groups that could organize and mobilize boycotts against your product or your company. Anticipate and overcome these problems early by neutralizing ...
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