Chapter 40. Pretending Not to Know
The easiest thing of all is to deceive one’s self, for what a man wishes he generally believes to be true. | ||
| --Demosthenes | ||
Definition
Pretending Not to Know could be the most bizarre of the elements, compliments of David Carl Gwinn, the fellow who explained it to me after having heard it at a dinner party in Los Angeles. What is the entrepreneur pretending not to know that could be critical? More often than not, the answer is “nothing.” In that case enter a max score of 10 and move forward. However, there are moments when this question smokes out a severe and sometimes insurmountable problem.
Perhaps another way of describing this problem is myopia. Causes can vary from greed, enthusiasm for success, hyperconfidence, ...
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