Chapter 41. High Profile Persons Available
Fame sometimes hath created something of nothing. | ||
| --Thomas Fuller, The Holy State and the Profane State, 1642. | ||
Definition
The involvement of a famous person, particularly one whose reputation was made in or near your market, can be a helpful plus at the early moments of a venture’s existence. It is a speed catalyst. Listeners often have no other point of reference for credibility, legitimacy, or integrity. This element involves adding people onto the boards or management team who own a big name in the industry, politics, media, sports, or any other prominent place. These are people the customers and suppliers all know well. They have been in the news often. Anyone who possesses significant public recognition ...
Get Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
