Chapter 44. Low Hanging Fruit
The ripest fruit first falls. | ||
| --William Shakespeare, King Richard the Second, act II, scene I, line 154, 1595. | ||
Definition
Is there anything that is easy to attract, win, or (much like ripe fruit) pick? Are there any prospective customers who would pay a portion of the full price just to be able to lock up some of your initial production? Is there any candidate for any management position who is world class and looking for a job? Are there any vendors who would be enthusiastic about helping a company such as yours now? Are there any politicians poised to grasp for the promise of your products and who would do anything to make sure you thrived? Are there any distributors who would add the promise of your product today? ...
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