What catastrophes have in common -- and how
to keep them from happening to you!
Introducing M3: the first systematic
Also includes coverage of the unique 'mistake chains' facing
entrepreneurs and small businesses.
Every business disaster has one thing in
common: the people in charge never saw it coming. The warnings were
there. They didn't have to wreck their companies and their careers.
But they let it happen. This book can keep it from happening to
You will make mistakes. If you don't, you're
not taking enough risk. But you can make fewer of them. You can
catch them early. Keep them cheap. Learn from them. Whether you're
in a global enterprise or a garage startup, Robert Mittelstaedt
shows how. His techniques apply to everything from culture to
strategy, customer safety to market share. They won't just help you
avoid catastrophe: they'll help you improve profitability and
business value, too.
Stay on track. Stay off the front page of
The Wall Street Journal. Read this book.
Managing mistakes so they don't lead to disaster
Building systems that prevent 'failure chains' from spiraling
out of control
Avoiding failures in preparation, strategy, execution, and
Reducing the impact and cost of the mistakes you do make