CHAPTER 4

Trust

The Root of a Relationship

Quotations to Ponder

Earning trust is a process that usually takes a long time, but trust can be lost in minutes. You always need to treat people with respect, and you need to show genuine interest in people.

—Alex Gregory, former President and CEOYKK Corporation of America

In Japan, trust is everything! Before any business, you must gain your client’s trust first. We don’t really do cold calls in Japan, almost every business comes through referrals.

—Masae Okura, Partner Taylor English Duma LLP

With all the means of social media, to connect with someone is relatively easy. However, to really get to know each other and to grow a mutual relationship, it is not easy. Trust is needed for a productive relationship. ...

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