CHAPTER 8

Digital Transformation in Relationship Building

Quotations to Ponder

We are in a digital transformation. An unsatisfied customer just went online to post an opinion. If you don’t handle that incident correctly, it may start an epidemic of incidents, because a lot more people get to see that.

—Rick Cole, former Senior Vice PresidentTurner Broadcasting System

It’s getting harder for companies to hide when they don’t perform well, because it’s all out there.

—Jessica Cork, Vice PresidentYKK Corporation of America

Regardless of the size of the company, you probably should have somebody checking those reviews on a regular basis so that it doesn’t snowball into a major problem to impact the brand.

—Marcy Sperry, FounderVivid IP

Companies ...

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