Chapter 3Creating a Googleopoly: Google Page One Dominance Strategy

Dictionary.com defines a monopoly as the exclusive possession or control of something. You may recall playing the board game Monopoly as a kid, or maybe even recently. Regardless, just like the game, you can consider page one of Google to be your own personal Monopoly board—a board we would all love to gain exclusive possession of or complete control of for our desired visibility and lead-generation goals. For those of you who are familiar with the game, let me refresh your memory and for those of you who aren't, let me give you a quick synopsis. In Monopoly, the objective of the game is to make as much money as possible, as quickly as possible. The main way you can do this is by buying real estate on the Monopoly board. Essentially, the more real estate you own, the greater the chances are that people will land on your properties and be required to pay you rent. The higher the property value, the higher the rent. The more people who land on your real estate, the more rent you get to collect. The more rent you collect, the faster you get to bankrupt your opponent(s) and earn bragging rights. So ultimately, you want to obtain as much real estate as possible, preferably those highest in rank (value), and develop them with assets to increase the real estate value for a larger payout.

Chapter 2 revealed that only 5 percent of people click past the first page of Google results.1 Take, for example, a Google search ...

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