Chapter 4Creating the Ultimate Onsite SEO Website Strategy
Your website is your anchor. I understand that I stated previously that onsite SEO for your website should only account for 25 percent of your overall SEO or digital marketing strategy, but please do not allow that data to underestimate its value. In fact, your website should be one of the most important visibility resources you possess, manage, and continually develop and evolve. Quite frankly, your website is a crucial asset and paramount to your overall mission. This is because almost all of your offsite SEO and digital marketing strategy will either be linked to your main website or have the responsibility of ushering traffic to your main website. Therefore, it is extremely critical to create the ultimate website.
When considering that your website is the hub of all your traffic generation efforts, it's no wonder that Google places emphasis on including specific elements on your website in order for it to rank more effectively. Google is always on the lookout for websites that best comply with its high standards, so it's essential for you to understand which elements to include, so that you can optimize your website accordingly.
Onsite SEO is the strategy of optimizing your website for maximum search engine visibility, so it has the best opportunity to be ranked properly and gain premium page one dominance (POD).
Depending on the level of exposure you have had to the concepts I am going to introduce to you in this ...
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