Win the Game of Googleopoly

Chapter 11Looking into the Future of Google and Search

Writing a book about a multibillion-dollar company that affects over 1 billion people on this planet can be intimidating, especially when the book is about a strategy that can show you how to dominate Google for your brand, company, product, or service. And to make it more interesting, Google changes its algorithm 500–600 times per year!

Because I wanted this book to be the most powerful book that has ever been written on the subject of digital marketing, search engines, and, specifically, Google, I decided to reach out to some of my colleagues, who are some of the best and brightest search engine experts and digital marketing gurus in the United States. As a matter of fact, my network's clientele generates billions of dollars in revenue annually. I also wanted to make sure that I had the most objective strategies and best practices, as well as all the secret tips I could get my hands on so I could give them all to you!

I had the honor of speaking to, interviewing, and brainstorming with the following people:

• Rand Fishkin, Cofounder of MOZ, best-selling author for SEO
• JD Rucker, President of Dealer Authority
• Michael Cirillo, CEO of FlexDealer
• Christian Jorn, President of Remora
• Tim Martell, President of Wikimotive
• Eric Miltsch, President of Command Z, automotive consulting

I asked my network of experts the same question for the last chapter of this book, the bonus chapter:Where do you see Google going in the future as ...