Win with Advanced Business Analytics: Creating Business Value from Your Data

Chapter 9

Leveraging Digital Analytics Effectively

By Judah Phillips

“Data is a Divine gift to humanity, yet it rarely impacts our lives as positively as one might expect. The problem it turns out is not the gift, it is our ability to do something with it. So read, learn, internalize AND act! Carpe Diem!!”

—Author interview with Avinash Kaushik, digital marketing evangelist, Google

Judah Phllips creates economic value by helping businesses increase revenue or reduce costs by using data, analytics, and research. He has worked globally, managing business and digital analytics teams in the Internet and software industries since the 1990s, including Sun Microsystems (now Oracle), Reed Elsevier, and Monster Worldwide. Judah created and launched Analytics Research Organization and founded and globalized Digital Analytics Thursdays. He guest lectures at graduate business schools, including the Stern School of Business at New York University, Olin School of Business at Babson College, Baruch College, and Boston College. Judah advises start-up companies through SMARTCURRENT, his advisory and management firm. He serves or has served on the boards of advisors of several Internet and technology companies, including YieldBot, Localytics, and glib.ly, and has served on the strategic advisory boards for Webtrends, Observepoint, Online Marketing Institute (OMI), and Rubinson Partners. Judah is also an adjunct professor at the University of San Francisco.

Digital analytics is a newer name for what ...