Win with Advanced Business Analytics: Creating Business Value from Your Data

CHANGE MANAGEMENT

Great business analytics initiatives can fail when change management processes do not reinforce the importance and the proper use of the analytics solutions. Change management processes for your analytics solutions must incorporate end-user needs and input. This not only enables “buy in” from different levels of the organization, but it improves the probability of success for the solution. Internal communication strategies are essential for effective change management and must involve the executive sponsors, as well as the analytics project leaders, reaching into all project touch points. The change management communication must also provide a process to support the change and help those affected understand its impact on the organization. In addition, as part of the change management process, every end user, such as sales and services representatives, should be trained and rewarded for leveraging the power of the analytics solution. Following are some key change management principles to keep in mind for your analytics implementation:

• Change management must ensure that every stakeholder understand and support the change.
• When the anticipated benefits are communicated before the change takes place, they become incentives and a measure to assess progress.
• Collecting staff input early in the change process creates an opportunity for the development of “best practices,” leadership development, and team development.
• Employee performance will benefit from the support ...