Addressing
If you want to go to a store, it's useful to know where it's at. You could cruise for hours or days looking for the store you want—and you might never find it. But once you have an address, you have an anchor. You know where to go, and you should be able to quickly figure out how to get there.
Although mindless cruising is one of the delights of the Web (after all, isn't that what surfing really is?), when you're more directed in your search (when you know what you're looking for), having an address can be helpful. Even if you surf, you may want to return to the same page you've visited before, and knowing where to find it will shorten your journey back (but maybe make it less fun).
Just like physical stores, the Internet uses an ...
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