1Communication IsMore than Words

They Just Don’t See What You’re Saying

The single biggest problem in communication is the illusion that it has taken place.

—George Bernard Shaw

In this chapter you’ll learn:

• The fundamental mechanism for all communication

• How we all know what we all know

• Why content is not king

• Congruence and the key to losing trust and business

• The most important person in the history of communication, ever!

Before we get deep into body language, it is important to break down communication as a whole into its basic parts and understand the fundamentals behind it. This knowledge, the understanding of how communication actually works, is the starting line from which your real competitive advantage can really take off. ...

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