9Holding Your Audience’sAttention

Captivating and Compelling Rhythms of Movement

A child wants some kind of undisrupted routine … a predictable, orderly world.

—Abraham Maslow

In this chapter you’ll learn:

• The eight archetypal levels of tension and how to use them

• Why we get addicted to old routines

• How some communication “crashes” the brain

• Methods to hot-wire the mechanics of audience change

• Rhythms that turn brains on

How can you be entertaining with your body language in business? You don’t need an arsenal of corporate knock-knock jokes to accomplish this feat—it’s all about turning on the brain of each audience member, and it’s easier than you think. The brain is a pattern-recognition machine that is constantly trying to predict ...

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