Chapter 16

Proposal Production

Proposal production refers to the collective tasks necessary to format, edit, organize, publish, copy, package, and deliver a proposal to the customer. It is best performed by experienced, well-trained production professionals. Mistakenly viewed by some as a low-level clerical function, proposal production is a critical part of the overall proposal development process. A well-oiled and well-managed production capability staffed with experienced professionals can help you gain competitive advantage. At the other end of the spectrum, a poorly managed and inadequately staffed production team can be a burdensome millstone.

Two general factors contribute to the importance of proposal production. First, a good production ...

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