Tips for Writing Proposals

Don’t let grantwriters write the proposal! The most articulate, passionate, and knowledgeable communicator about your project is the person who has conceived it.This is usually not a grantwriter; it is the program person who will run it. Grantwriters may be able to provide the bones for an application, but they cannot add the “intangibles” that jump off the page when you are reviewing a proposal.
GWEN I. WALDEN Principal, Walden Philanthropy Advisors Former Director, The Center for Healthy Communities The California Endowment (a private statewide foundation)
The three key things I would advise organizations to keep in mind when writing proposals are
• Imagine the reader as you write. I’ve always liked to ...

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