Know Where You Stand
Turbulence—a sudden change in wind speed or direction—has killed and injured more travelers than most other aviation hazards. It tests the judgment and reflexes of even the most experienced pilots. Flight crews that survive episodes of heavy turbulence talk about their disorientation and fear as the aircraft they know so well fails to respond to the controls as the ground rushes toward them.
It’s a situation vividly familiar by now to many business leaders who confront an equally ominous and pervasive economic turbulence. The forces of change they grapple with are the most challenging in memory for a generation of managers. Companies are being tested to their fullest, and some will not survive.
Yet, along with the risk of ...
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