Chapter 6 100 Ideas

DOI: 10.4324/9781003231837-6

The Volta team meets in the same conference room where a week earlier they kicked off their effort. Stella and her group have posted their NPV portfolio calculations on the walls around the room. They’ve also posted a financial summary of all current bike lines.

“Does this show what I think it shows?” asks Gina. “We make 80 percent of our profits from the three premium race bike lines, which only account for 40 percent of our volume.”

Marco stands up next to the board and points to information on the premier line. “Something else is pretty clear. More than 90 percent of the profits from that line are from the latest models. Do we really need a 10-year-old model in the line that we cannot ...

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