Chapter 9 Seeing Is Believing

DOI: 10.4324/9781003231837-9

“Welcome to Fusilli,” says Marcel, holding his arms out open as a delegation from Davanti Nella Gara enters the bright, airy lobby of one of Marcel’s companies. “Fausto, it is a pleasure to have you and your team here.”

Junior is joined by his executive staff, the Volta team members, Sofia, and functional and R&D project managers. Many of the Fusilli staff standing with Marcel are excited to see their former innovation excellence coach again.

“As some of you may know, Fusilli invented the machine to make the famous pasta almost 100 years ago,” explains Marcel. “They dominated the pasta machine industry for more than 80 years, providing the best pasta machines in the world. But ...

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