69. Speaking to an Audience of a Thousand
The Big Tent
New product launches, trade shows, annual industry conferences, user group meetings, and similar large assemblages have become the rule rather than the exception in the business world today. Many companies, in their competitive drive to keep up with the Joneses, attempt to outdo each other with increasingly elaborate productions that rival the glitziest of Las Vegas spectaculars. As this tidal wave of extravaganzas sweeps forward, it threatens to drown the poor businessmen and -women who present at these events. Businesspeople are professionals at their jobs, but they are not performers.
How then to survive and thrive in this hypercharged environment? The short answer is to put yourself in ...
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