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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Chapter 1. What Is BTM?

 

“Convergence has been the Holy Grail of leaders for a long time. The key is to recognize that it is a journey and not an event.”

 
 --Professor John Henderson, Boston University

Over the past few years, a standard for the management of business technology has emerged—a repeatable set of processes, defined in terms of 17 business capabilities, that lead to intelligent and consistent business technology management. This chapter sets forth the particulars of this Business Technology Management (BTM) Standard and argues that it is not only a solution for the problems that plague technology deployment, but also a competitive advantage for firms that adopt it.

In Brief

The BTM Standard provides a set of guiding principles that create ...

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