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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Preface: Our Journey So Far

By Faisal Hoque

Chairman and CEO

Enamics, Inc.

Founder and Chair

BTM Institute

STAMFORD, CONNECTICUT

As meetings go, it was inconspicuous: A dozen university professors and business executives had gathered in a hotel conference room in Washington, D.C., in December 2004, to discuss their field, managing business and technology together. What was set in motion that day, however, will have far-reaching significance.

It was a year after the founding of the BTM Institute, and these members were meeting to set a three-year research agenda for the emerging management science of Business Technology Management (BTM). The institute had published several management papers on various particulars of BTM, but now those in attendance decided ...

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