Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

8BATTLE OF NEW ORLEANS—WAR OF 1812ANDREW JACKSON VERSUSTHE BRITISH (1815)

THE VALUE DRIVERS:THE BROKER OF CAPABILITIES

What we can or cannot do, what we consider possible or impossible,is rarely a function of our true capability. It is more likely afunction of our beliefs about who we are.—TONY ROBBINS

 

The Battle of New Orleans, regarded as Andrew Jackson’s finest hour, took place at the end of the War of 1812. The defense of New Orleans was critical to American interests because its loss might result in the loss of the vast Louisiana territory that Thomas Jefferson had purchased from Napoleon in 1803 for $15 million. The Americans were “all ...