Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

9BATTLE OF ISANDLWANA—ANGLO-ZULU WARBRITISH VERSUS THE ZULUS (1879)

ON PRESCRIPTION BEFORE DIAGNOSIS

Bedside manners are no substitute for the right diagnosis.—ALFRED P. SLOAN, CHAIRMAN OF GENERAL MOTORS, 1937–1956

 

The Battle of Isandlwana was the first major encounter between the British and the Zulus after the British invaded Zululand. It was a contest of vastly superior numbers (12:1) against vastly superior arms (traditional Assegai iron spears against then state-of-the-art Martini-Henry breech-loading rifles). Numbers won. The British were humiliated in a crushing defeat. The powerful British colonial officer who had conceived the affair ...