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Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories by John Golden

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22BATTLE OF KIRCHOLMWINGED HUSSARS VERSUSTHE SWEDISH ARMY (1605)

ON MAXIMIZING DIFFERENTIATORS

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All sciences are now under the obligation to prepare the ground forthe future task of the philosopher, which is to solve the problem of value,to determine the true hierarchy of values.—FRIEDRICH NIETZSCHE

 

In the autumn of 1605, King Charles IX of Sweden laid siege to the port city of Riga in Latvia. Lithuanian Hetman, Charles Chodkiewicz—one of the all-time great cavalry commanders—assembled an army a few miles south of the city near a town called Kircholm. Charles IX brought a numerically superior force down to meet him. After several hours of skirmishing, ...

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