O'Reilly logo

Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

28PYRRHUS OF EPIRUSCAMPAIGN AGAINSTTHE ROMANS (280–279 BC)

ON THE PYRRHIC VICTORY(OR NOT BUYING REVENUE)

image

Look upon my works, ye mighty, and despair.—PERCY SHELLEY, OZYMANDIAS

 

King Pyrrhus of Epirus, the famous Greek general, was called to Italy to defend the Greek colony of Tarentum from the Romans in 280 BC. He arrived with a great army, including the Epirot cavalry and fighting elephants. He defeated the Romans at Heraclea in 280 BC and then again at Asculum in 279 BC. After news of the second victory arrived, however, Pyrrhus’ response was, “One more victory like this and we shall be undone.” He has given his name to the Pyrrhic, or too ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required