Abraham Maslow and the foundations of empowerment marketing
CHAPTER FIVE
Tell the Truth, Part I
The Art of Empowerment Marketing
As a teenager, I spent half of my time at my mother’s house and half of my time throwing baseballs with my father. Baseball had become our obsession by default. Soccer had ended after a confusing and hopeless season of scoring on my own goal; basketball was dismissed after a single futile shoot-around. I was so short and slow-footed that my father, full of unrealistic dreams for his only son, was driven to a state of near despair. Then it dawned on him that, with enough practice, anyone could learn to pitch. So every ...
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