Winning the War for Talent in Emerging Markets: Why Women Are the Solution

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Brazil

In 1941, Austrian novelist and playwright Stefan Zweig traveled to Brazil and fell in love. His infatuation generated a book, Brazil: Land of the Future, in which he predicted that the country “was destined to become one of the most important factors in the development of our world.”¹ Zweig may have been Brazil's most eloquent advocate, but he was not the first of a long line of foreign adventurers, entrepreneurs, investors, and seasoned businessmen to promote Brazil's potential, nor was he the last to watch dreams of wealth implode in a series of booms and inevitable busts: lumber, sugar, cotton, gold, coffee, rubber—so many that Zweig's book became the basis for a joke: “Brazil is the land of the future and always will be.”

Today, ...