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Winning the War for Talent in Emerging Markets: Why Women Are the Solution by Ripa Rashid, Sylvia Ann Hewlett

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9

Claiming and Sustaining Female Ambition

Confounded by the escalating pressures of extreme jobs, the dissonance between conflicting social and professional expectations, and confusion about where they stand in a cultural tug-of-war, many talented women downsize their ambitions for themselves. This is a huge and significant issue. An employer cannot promote a woman if she is not strongly vested in this endeavor.

How can ambition be rekindled and nurtured? How can a woman gain the confidence and skills to feel comfortable—and excel—in a leadership role?

Ensuring that talented women in emerging markets feel valued is of fundamental importance in multinational organizations, particularly those headquartered in the United States or Western Europe. ...

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