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Winning the War for Talent in Emerging Markets: Why Women Are the Solution by Ripa Rashid, Sylvia Ann Hewlett

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10

Dealing with Pulls and Pushes

Women in the BRIC countries and the UAE face unique family-rooted pulls and social and work-related pushes that conspire to derail their career ambitions and cause them either to settle for dead-end jobs or leave the workforce entirely. These factors are highly specific to the context of the emerging markets, reflecting entrenched cultural perspectives and modern global complexities.

Responding to these challenges with imagination, sensitivity, and flexibility can be a tall order. What solves the problem in one country may have little impact in another. Training mostly male senior managers to become aware of the difficulties and to respond appropriately takes time and dedication. Finding solutions involves a ...

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