Winning with Software: An Executive Strategy

5Leadership Goals

Goals set the direction for the organization. If your goals are short term, your people will think only about survival. But if you want to improve the way your organization performs, you must make improvement an important part of your organization’s and managers’ goals.

Faster, Better, Cheaper

In the early 1990s, the head of NASA was concerned about the long schedules and high costs of NASA projects. He felt that the work was overly complex and could be greatly simplified. To change this situation, he initiated a new strategy called “Faster, better, cheaper.” Because NASA subsequently started launching new spacecraft in a fraction of the time and for a fraction of the cost of prior missions, the new strategy seemed to be a ...