All businesses do marketing, even when not well-planned or thoughtfully executed. From Fortune 500 companies with multilevel teams numbering in the hundreds to mom-and-pop operations with a student intern assigned to posting on social media, marketing plays a critical role.
Marketing Is Everywhere, and It Isn’t New
The discipline of marketing has been around for centuries, well before modern technology became the norm.
Figure 1.1 Two examples of early advertising from 1904
Here are two examples of marketing from the turn of the century in print advertisements. But the ads themselves are merely one component of marketing. ...
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