Introducing the Strategic Marketing Framework
It might not be obvious how all these fundamental marketing frameworks relate to one another. In this chapter, we’ll introduce an approach to bringing these elements together using a strategic marketing planning worksheet.
Think of this as a sort of “meta framework” that helps you put the results of your marketing assumptions and planning into a structure that will help you conceptualize the marketing plan. More than just identifying the target customer, it’s also about determining the product or service and ultimately setting measures for success.
It has become a common practice to move strategic planning into a visual structure, easy for both top executives and entry-level employees to ...
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