How do you know if your marketing strategy is working? Ensuring you get results is the final step of building out the Strategic Marketing Framework. A famous and widely debated business maxim states, “If you can’t measure it, you can’t manage it.” Variations of this mantra include “If you don’t measure it, then you can’t improve it.” Both axioms present a fundamental truth: to know whether your business strategy is having its intended effect, you need to know your starting point and how you are progressing.
From a business perspective, the point of measuring things is to create more happy customers and increase profits. With that in mind, companies should not ignore the recent shift in consumer sentiment around ...
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