For more on Einstein’s mistakes, see Hans C. Ohanian, Einstein’s Mistakes: The Human Failings of Genius (New York: W.W. Norton, 2008); for Edison’s, see Harold Evans, “Edison’s 2,998 Mistakes,” Los Angeles Times, November 1, 2004, and Neil Baldwin, Edison: Inventing the Century (Chicago: University of Chicago Press, 1995); for more on Fleming’s discovery of penicillin, see Kendall Haven, Marvels of Science: 50 Fascinating 5-Minute Reads (Westport, CT: Libraries Unlimited, 1994); for more on Viagra and failures that turn into successes, see Henry Chesbrough, “Managing Your False Negatives,” Harvard Management Update 8, no. 8 (August 2003).


David Sheff, “Playboy Interview: Google Guys,” Playboy, September 2004.


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