Wired to Care

One Introduction

Companies prosper when they tap into a power that every one of us already has—the ability to reach outside of ourselves and connect with other people.

EARLY ONE MORNING in 1979, Pattie Moore did a peculiar thing. A young designer living in New York, she woke up, got out of bed, and started to make herself frail. She strapped herself into a body brace that made her shoulders hunch forward. She hid her auburn locks under a white wig and painted her eyelashes gray. She plugged up her ears so she couldn’t hear. And she put on horn-rimmed glasses that blurred her vision. Transformed into a woman more than three times her actual age, Pattie headed out into the world, a wooden cane guiding her path. Leaving her Gramercy Park ...