iOS and Android Evolution
The introduction of Windows 10 Mobile possibly came too late for it to have any effect on the market. This was simply because Google’s Android and Apple’s iOS had the advantage of years of evolution and feature improvements via adaptations of their very popular mobile Operating Systems. Indeed, Android’s deployment on a vast array of diverse vendors, devices, and platforms, from smartphones to tablets to IoT devices made it ubiquitous across the technology industry. This diversity fueled the need for innovation and feature-rich versions of the OS. In contrast, Apple’s hugely popular albeit highly limited range of products allowed Apple to specialize and develop iOS to meet their customers’ specific requirements. As ...
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